Dear Colleagues
I encourage you to explore the link (below) to this Pew Research Center report. It contains a wealth of data that should fascinate us as both US citizens and behavioral scientists.
Re: these trends, here's something to keep your eyes on during 2011: As we refurbish Division 28's web site (things are already happening behind the scenes!), our goal will be to include more links, content, and methods for communication. I would very much like your input on what you believe would be useful features. My goal is for us to be increasingly informed, connected and cooperating.
Best wishes, Mark Greenwald
------ Forwarded Message
From: "Jordan, Sarah" <sjordan@apa.org>
Date: Mon, 24 Jan 2011 10:31:39 -0500
To: "Jordan, Sarah" <sjordan@apa.org>
Subject: Millennials: A Portrait of Generation Next
Dear Division Presidents and Presidents-elect:
There was an interesting discussion at this past weekend's Division Leadership Conference about how to attract new members and how those new members may differ greatly from your current members. One of the resources that I found quite interesting is the Pew Research Center's report "Millennials: A Portrait of Generation Next". This is not entirely new material – there are a number of books out that cover similar information - but this is a nice summary based on the data: http://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf
Here are some thoughts I had after reading the report about what this means for APA and the divisions:
1. Due to the recession 37% are unemployed [which] can have a lasting impact on their careers and earnings.
a. Are the current crop of new PhDs finding jobs?
b. Is APA doing anything visible to acknowledge this and/or help them?
2. More so than other generations, they believe government should do more to solve their problems.
a. Does this also apply to central organizations? Do they believe APA should be doing more to solve their problems?
b. Does this also increase the likelihood that they will become more engaged with APA? How many tries will they make to have a voice before they give up and move on? Many who were active in the 2008 campaign are now disillusioned with politics.
c. How do we increase their voices?
3. They respect their elders. A majority say that the older generation is superior to the younger generation when it comes to moral values and work ethic.
a. How can we use APA's current mean age (around 55 years) to our advantage in connecting with Millennials? Increased mentoring opportunities and master lecture series? Senior members who encourage membership and engagement in APA?
4. Millennials remain the most likely of any generation to self-identify as liberals; they are … more supportive of a progressive domestic social agenda.
a. APA's advocacy agenda may be a key to make inroads with this group – APA has significant political clout.
5. Millennials' technological exceptionalism is chronicled throughout the survey. It's not just their gadgets -- it's the way they've fused their social lives into them. For example, three-quarters of Millennials have created a profile on a social networking site,
a. We are behind the curve on accepting new communication modes. It is more than just having a Facebook page, it is about acknowledging the shift in value of peer recommendations over experts, peer to peer communication over expert to the masses.
b. Facebook and texting replaces email for many Millennials. If we are communicating with them via email and listservs, are they hearing us? How do we bridge the gap between long term members who have embraced lists and this next group?
Best,
Nancy Moore, PhD, MBA
Nancy Gordon Moore, PhD, MBA | ED, Governance Affairs
Executive Office
American Psychological Association <http://www.apa.org/>
750 First Street NE, Washington, DC 20002-4242
Tel: 202.336.6088 | Fax: 202 336.6157
email: nmoore@apa.org | www.apa.org <http://www.apa.org> <http://www.apa.org/>
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Sarah JordanDirector, Division Services OfficeGovernance Affairs
American Psychological Association <http://www.apa.org/>
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Tel: (202) 336-6022| Fax: (202) 218-3599email: sjordan@apa.org <mailto:sjordan@apa.org> | www.apa.org <http://www.apa.org/>
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